The client directed us to use the name "King" in the logo design as the word reflects the prestige of the area and the name of the town – King City. Based on this restriction, we sought to create a logo that was easy to identify but also created a high-end feeling that was indicative of the inherently high-end surrounding area. We delved into the history of the community and discovered that in addition to a strong agricultural background that thrived to this day, there are still a significant number of prestigious equestrian farms, riding schools and stables in the area. In fact, King City had been named the "Kentucky of the North" for its equestrian heritage. Therefore our logo design features a stylized thoroughbred horse that conveyed artistic simplicity but also tied in the client’s request and the history of the area.